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Charmed Technology
Los
Angeles-based Charmed Technology is an MIT Media Lab spin-off and is
poised to be a world leader in affordable, wearable Internet products,
services and technologies. As part of its strategic business plan, the
company has established strategic partnerships with companies such as
CTIA Wireless I.T. & Internet 2001, Red Herring, MIT's Media Lab,
the University of Rochester Center for Future Health, Motorola and
others. With these partners, the company is working to develop
miniaturized devices with Internet connection and powerful computer
capabilities.
The
Charmed Technology vision is to incorporate the unwired Internet into
fashion, lifestyle and health applications by creating inexpensive
wireless mobile devices that will allow individuals to access the World
Wide Web anywhere and anytime through wireless technology. With
enabling technologies already in place, Charmed Technology plans to
completely penetrate the market, revolutionizing the way people
interact with each other through wireless Internet communications. The
unique transportal (TM) system provides multiple user access to a
global computer network.
As
the pioneer of the smallest, most economical platform for Internet
services, Charmed Technology will allow individuals to be connected to
the Internet via their eyeglasses, necklaces, or lapel pin, even a
child's toy. The first product manufactured by Charmed Technology is
"Charm Badge (TM)", an electronic business card that can upload and
transmit user information through infrared technology. Other products
include a fully working wearable computer, the CharmIT (TM)
We are now entering
the Post-PC era.
The next qualitative change to the Internet and
computing will be the move to wireless wearable devices.
With this move the Internet will spread from desktops to
all aspects of daily life, opening thousands of new
commerce opportunities. Wireless Internet will also
reach billions of people who are not yet connected,
because of its less expensive infrastructure
requirements. We will see telephony, health care, games,
post-it notes, diaries and photography (to name but a
few businesses) all based on wireless wearable Internet
communications.
We expect that the opportunities created by this new
generation of mobile Internet devices will dwarf, and to
a substantial extent replace, current
business-to-consumer e-services. The key to success in
this market is to make our devices and their interface
ubiquitous, just as the windows-and-mouse based GUI and
wired Internet are today. If we can achieve critical
market penetration our platform will become the
interface of choice for virtually all applications.
The key enabling technologies that support our plan
are already in place:
* IEEE 802.11, which allows inexpensive broadband
communications inside office buildings, in homes, and in
developing countries.
* Advanced interfaces, including hands-free
recognition of speech commands, context-sensitive or
`smart' interfaces, and new types of keyed interfaces
that can replace standard keyboards.
* New sensors for health monitoring, and for creating
`smart' interfaces.
In each case devices have already been designed,
tested, and in some cases are beginning to be deployed
in niche applications. All are either `open standards',
available for inexpensive licensing, or have been
developed and patented at the MIT Media Lab.
Hardware allies in this plan include Intel, which
sees Internet and wireless-enabled computer chips as
their future, and Lucent, which has staked its future on
building the wireless communications hardware for this
vision of the future. Both companies have a business
strategy that seeks to enter into alliance with
companies such as CT who provide final products.
Application allies include:
* Health applications (total $1,000B per year): HMOs,
including partners such as the Center for Future Health
that gain by cost reduction for patient monitoring and
better delivery of preventative health care.
* Conference, meeting, event, travel, and theme-park
companies (total ~ $1,500B per year): These companies,
including partners such as Internet World, and companies
such as Disney gain by better management of
visitors/customers and better personalization of their
experience.
* Developing nations and their telecoms (total
$1,000B per year): By providing low-cost `voice mail'
messaging and Internet connectivity, we can potentially
reach more than 2 billion people who are not served by
telephone or Internet today. Our technology addresses
two big political problems of these telecoms: more
nearly universal access, and Internet service, while at
the same time preserving their core business since they
will continue to provide the backbone communications
structure.
* Lifestyle and leisure companies (total $1,000B per
year): These companies, including partners such as
iHomeDecor, are extremely hungry for product
differentiation, and the efficiency gains that they have
seen in other industries.
*Broadband providers ($1,000B per year): These
companies have been stymied by the `last mile'
connectivity. By providing users the means and
motivation to install wireless broadband in their homes
and offices we aid them in delivering more traditional
services.
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